You'll get structure, clarity, and supportive guidance to manage your finances effectively.
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A membership for people who want to understand their numbers well enough to make confident decisions, whether they manage their finances themselves or plan to delegate later.
You understand some things about your finances, but not enough to feel confident
You're tired of Googling answers that don't quite click
You want support without judgment, jargon, or pressure
Is this for you?
From Curious to Confident™ is for you if:
You want to make better money decisions but aren't sure where to start
Everyone starts in a different place.
Your Journey
Here's how progress actually works.
Curious
Just starting to care about business finances, but unsure where to begin
"I want to understand what these numbers really mean."
1
Capable
Tracking income/expenses, categorizing transactions, and building habits
"I'm learning how to keep up with my bookkeeping."
2
Clear
Reading Profit & Loss reports, checking numbers regularly
"I understand what my reports are telling me."
3
In Control
Budgeting intentionally, reviewing metrics, and planning proactively
"I'm using my numbers to guide decisions."
4
Confident
Forecasting, setting goals, preparing to delegate or scale
"I lead with strategy, and my finances back me up."
5
What's inside
Understanding what matters, one concept at a time.
Each month, you'll move through two guided content cycles designed to help concepts actually stick. Cycles begin on the 1st and 3rd Monday of each month.
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No more just smiling and nodding your head when other business owners start talking numbers, you'll be able to join the conversation too!
Money Words Made Simple
An easy to follow video explanation of a key financial term that makes the difference between doing your bookkeeping and understanding your bookkeeping.
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No more Googling your bookkeeping questions or waiting until tax time to crunch your numbers. You'll have built-in group support and accountability twice a month, all year long.
Watch + Work Session
A live 1.5 hour session where you'll rewatch the most recent Money Words Made Simple with the group, participate in Q&A to get the clarification you need, and co-work on bookkeeping or related tasks.
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No time to watch the full Money Words Made Simple? Need a quick refresher from the Watch & Work Q&A? Five in Five is the solution.
Five in Five
The top five community-submitted questions related, or not, to the most recent Money Words Made Simple, answered in about five minutes.
Your guide
Meet ShawnToya Jones
The Accountant Who Makes Business Finances Make Sense
ShawnToya Jones is the founder of ACT Now Financial Services and the creator of From Curious to Confident™. She helps business owners who aren't "numbers people" understand their finances clearly enough to make confident decisions, without judgment or overwhelm.
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As a former tax auditor with experience inside billion-dollar companies, ShawnToya brings big-picture insight to small businesses that want to operate smarter, not just work harder. She combines technical expertise with real-life application, so the numbers actually mean something you can use.
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Whether she's teaching a financial concept, cleaning up messy books, or helping a client understand why profit isn't the same as sales, ShawnToya leads with clarity, compassion, and straightforward guidance. No jargon. No shame. Just support that makes sense.
"From Curious to Confident™ exists because too many business owners blame themselves for something no one ever taught them properly."